The new corporate travel agent places focus on the level of service that they can provide, ensuring that they make use of a modern(CBT) in order to help business clients with the various issues that surround their journey. There are a number of ways that this has had an effect on the travel agency that business.
The cost of booking travel has changed substantially, with prices increasing in agencies where corporate booking solutions (CBT) have been adopted. This change is attributed to corporate travel agents as they tend to charge per Passenger Name Record (PNR), rather than via each ticket that has been issued.
While this may seem like a fairly minor difference at first, it is important to note that a PNR not only contains information about the passenger’s ticket, but also information relating to their itinerary and the various fees related to the traveller’s trip. All of this information must be stored on a database that needs to be maintained, which also adds to the cost of incorporating a CBT into the existing travel agency model.
Unlike others, this model also allows for a much more personalised service to be offered in relation to business travel, as the company can now pull records related to the traveller, making changes where needed while also gaining an instant understanding of their itinerary and what needs to be done in order to ensure all of their requirements are met.
The corporate travel using CBT offers a level of convenience and service that is hard to find through a regular travel agent and almost impossible to find with an online booking service. Initially it appears a little restrictive, the introduction of CBTs has opened up an entire niche in the travel industry, with corporate travel now becoming a major concern for travel agencies that wish to stay ahead of the pack.
Branding and Reach
, is one such Corporate Booking Tool that QuadLabs offers is available as a package that can be branded to the specific business travel agency that is using them, which offers corporate travel agency a level of reach that they may not have been able to achieve using their more traditional methods.
Solutions like Travog provide a range of services to travel agencies. They offer access to hotels and other organisations that are part of the corporate travel package. It also allows for the travel agency to brand itself around the model. Travog, the platform provided by QuadLabs is particularly useful for corporate travel agents who don’t maintain a dedicated web presence, as it offers them many of the advantages of a corporate website, with much less of the work.
CBTs like QuadLabs Travog are increasingly common in the corporate travel environment means that a level of trust can be created between the travel agency and the traveller simply due to the fact that the agency makes use of a trustworthy CBT. The traveller is assured that their arrangements will be made using a renowned package, with the agency being able to focus on the personal relationships they build with their business clients as a result. This allows for the maintenance of existing clients, in addition to the branding and reach offered by such packages ensuring that new clients are rarely far behind.
Working a Niche
To adopt a CBT a travel agency will often need to focus completely towards a corporate clientele. The cost of using the CBT, many of which run on a subscription model based around the number of users and amount of services provided by the package, require its use. Some companies feel the pinch to advertise solely towards corporate travel, placing less of a focus on regular travel.
This is not necessarily a bad thing, as the world of online booking has already eaten away at much of the business that traditional travel agencies have enjoyed for so many years. Talking about Business travel, it is much more based around the service provided, rather than how cheaply you can get the flights and accommodation. Countless travel agencies have now repurposed/specialized themselves so that they become dedicated to offering services to corporate customers, while perhaps placing less focus on traditional travel packages.
The Final Word
So how have corporate booking solutions impacted the traditional Travel agency? Some travel agencies are uncomfortable paying an added cost, particularly if they do not want to focus their services around business travel, they have also opened up a niche in the industry. Software solutions like Travog, make it easier for agents to satisfy the travellers that fit into that niche, offering them a complete package that allows the agent to fully satisfy the requirements of the traveller, without the agent having to develop the package for themselves.
Technological solutions like Travog, have helped bring many travel agencies into the digital age without requiring them to compete directly, or become a part of, many of the online booking tools that exist solely to compare prices and find the cheapest travel. Many companies which focus on corporate travel, take advantage of this new niche thanks to the increased capabilities offered to them by the CBT. They allow for increased reach and positive branding, at a cost that may be lower over a large period of time than incorporating a home-grown system. It must be noted, they also require a level of dedication to the service that some traditional travel agents may still be uncomfortable providing.
system help these travel agents and tour operators to organize and keep track of their bookings, business processes and front and back office data in a systematic manner, thus providing utmost satisfaction to the traveler regardless of the type of the travel. They are highly specialized and reliable who plays a very important role in maintaining a healthy relationship between the travel company and the customer for years.